Vivek Bhalani
SKILLS

Technical skills and ecommerce judgment

The stack is table stakes. What actually determines the outcome is knowing which part of the stack a given problem needs, and that judgment only shows up when it's tested against real stores under real constraints.

Shopify Plus & Commerce Architecture

  • Shopify Plus
  • Shopify 2.0
  • Custom Themes
  • Liquid
  • Shopify Functions
  • Checkout Extensions
  • Checkout UI Extensions
  • Shopify Markets
  • Metaobjects
  • Storefront API
  • Admin API
  • Private & Public Apps

Where most of the work in the case studies actually lives: custom apps, checkout extensibility, and theme architecture built to survive being touched by more than one developer.

See the case study

Frontend

  • React
  • Next.js
  • Remix JS
  • JavaScript (ES6+)
  • Tailwind CSS
  • SCSS
  • HTML

React and Next.js power the headless PDP layer at The Sleep Company. Remix and GraphQL power the headless builds at VISEO Asia.

Backend & APIs

  • Node.js
  • RESTful APIs
  • GraphQL
  • Laravel (PHP)
  • Prisma

The virtual-cart validation behind the discount engine, and the real-time middleware behind the inventory sync, are both backend-first problems before they're anything else.

See the case study

Databases

  • MySQL
  • MongoDB

Relational where the data is structured and relationships matter, document-based where the shape of the data varies by merchant or by app configuration.

Performance Engineering

  • Core Web Vitals (LCP, CLS, FID)
  • GTMetrix
  • Headless Architecture
  • Server-Side Rendering
  • Lazy Loading

Every deployment gets validated against Core Web Vitals, not assumed to be fine. That discipline is the reason this site itself runs a 100 on Lighthouse.

See the case study

CRO & Testing

  • A/B Testing
  • PDP & PLP Optimization
  • Post-Purchase Funnels
  • Upsell Flows
  • Conversion Rate Optimization

CRO only works in the right order: UX research finds the problem, analytics sizes it, and only then does an A/B test validate a specific fix.

See the case study

Multi-Market Commerce

  • Shopify Markets
  • Multi-Currency
  • Multi-Language
  • International Storefronts
  • Multi-Store Setup

One theme architecture, several brands, every market they operate in, without a fork per market silently drifting from the others.

See the case study

Leadership

  • Team Leadership
  • Agile / Scrum
  • Sprint Planning
  • PR Reviews
  • Code Reviews
  • Mentoring
  • Jira, ClickUp, Trello

Sprint completion sitting at 90–95% and escalations down 50% year over year aren't process theater. They're what a clean backlog and an enforced PR review SLA actually produce.

See the case study
ECOMMERCE JUDGMENT

How I think about the business side

Technical skill only matters when it's pointed at the right problem. These are the frameworks I actually use to decide what that problem is.

AOV, conversion, LTV — in that order

A feature request is usually a symptom. These three numbers point at the actual disease, and which one is broken determines whether the fix is a post-purchase flow, a checkout audit, or a retention loop.

Read the framework

Build vs. buy is a real decision, not a default

Use an app when the use case is standard and proven. Build custom when no app exists, the available ones hurt performance, or the logic is too specific for a general-purpose app to handle without becoming a liability.

Read the framework

Headless earns its cost, it isn't a default

Simple SKUs, a clean UX requirement impossible in native Shopify, and a dedicated team: headless is worth it. Fast-moving marketing and a lean team: native Shopify 2.0 gets you further, faster.

Read the framework
CERTIFICATIONS
  • Shopify Theme Developer CertificationShopify, 2023
  • Salesforce Commerce Cloud (SFCC) B2C Developer CertificationSalesforce, 2024